Koren Vaughan

With over 25 years of experience in event strategy, marketing, and sales, I am a visionary leader who creates cutting-edge, data-driven events that drive revenue and enhance brand recognition. As the SVP of US Consumer Experiential Marketing at Citi, I spearhead the strategy, ideation, creation, and execution of innovative cultural experiences for diverse customer and employee segments, both in-person and virtually, across various domains.

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I have a consumer-obsessed strategic approach that brings brands closer to their audience, and a proven track record of collaborating with over 50 industry-leading partners, such as Coca-Cola, Netflix, and Essence. I lead a team of accomplished business professionals and agency partners, and I am accountable for budget P&L and day-to-day operations. My ability to build strong relationships and inspire others' creativity has resulted in successful activations that have increased customer loyalty, engagement, and retention. My mission is to deliver impactful and memorable experiences that resonate with consumers and align with business goals.